It is of important significance to ensure the stable supply of vegetables．In recent years，under
the contrasting function of the benefits from non-agricultural industries，the willingness of farmer households
for planting vegetables is related to the development of vegetable industry．On the basis of livelihood capital
frame，this paper analyzed the characteristics of farmer households financial capital by Logit model，and
conducted empirical analysis on how financial capital affecting farmer households willingness for vegetables
cultivation．The main conclusion is that financial capital is an important livelihood component of farmer
households，of which nearly 95% is at the middle and lower levels．Besides，farmer households income level
and government subsidies have a positive impact on their willingness for sustainable vegetables cultivation．
While，obtaining loan just has a negative effect，and insurance has not significant effect．Before ending，the
paper puts forward corresponding countermeasures and suggestions．