关键词: 长江经济带, 蔬菜产业, 区域公用品牌, 高质量发展

Abstract: As an important economic region in China，the development of vegetable industry in the Yangtze River Economic Belt is of great significance to regional agricultural development and economic prosperity．By sorting out the number and geographical distribution，types and distribution of products，brand reputation of public brands in the vegetable area of the Yangtze River Economic Belt，the main problems are put forward from the aspects of unbalanced brand distribution，limited brand influence and imperfect brand maintenance mechanism．It is recommended to formulate a comprehensive brand strategy plan and promote the coordinated development of the brand；excavate brand advantage and improve brand infl uence；enhance brand protection and maintenance and help the healthy development of the brand；promote scientifi c and technological empowerment and enhance brand competitiveness，and provide reference for promoting the high-quality development of the vegetable industry in the Yangtze River Economic Belt.

Key words: Yangtze River Economic Belt, vegetables industry, regional public brands, high-quality development