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| The Development Status，Main Problems and Countermeasures of Regional Public Brands of Vegetables in Yangtze River Economic Belt
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| 1School of Management，Jiujiang University，Jiujiang 332005，Jiangxi，China；2College of Big Data and Software Engineering，Zhejiang Wanli University，Ningbo 315100，Zhejiang，China；3School of Economics and Management，Jiangxi Agricultural University，Nanchang 330045，Jiangxi，China |
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Abstract As an important economic region in China，the development of vegetable industry in the Yangtze River Economic Belt is of great significance to regional agricultural development and economic prosperity．By sorting out the number and geographical distribution，types and distribution of products，brand reputation of public brands in the vegetable area of the Yangtze River Economic Belt，the main problems are put forward from the aspects of unbalanced brand distribution，limited brand influence and imperfect brand maintenance mechanism．It is recommended to formulate a comprehensive brand strategy plan and promote the coordinated development of the brand；excavate brand advantage and improve brand infl uence；enhance brand protection and maintenance and help the healthy development of the brand；promote scientifi c and technological empowerment and enhance brand competitiveness，and provide reference for promoting the high-quality development of the vegetable industry in the Yangtze River Economic Belt.
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Received: 07 May 2024
Published: 05 July 2024
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